June 2004

I have quoted directly from the book to capture some of the salient points. Enjoy!

Visionary Business: An Entrepreneur’s Guide to Success
by Marc Allen

In his book, Marc Allen discusses the process he went through to build his successful business. He identifies 12 Keys to Visionary Business. He believes that every successful business is based on a well-founded vision.

Marc Allen is co-founder (with Shakti Gawain) and president of New World Library. He is author of several books, including A Visionary Life (1998), and co-author of How to Think Like a Millionaire (1997).

12 Keys of Visionary Business:

1. Imagine your ideal scene.

2. Write your business plan as a clear and concrete visualization.

3. Discover your higher purpose.

4. See the benefits within adversity, and keep picturing success.

5. Plan your work and work your plan.

6. Avoid management crisis.

7. Give abundantly and reap the rewards.

8. "Love change, learn to dance, and leave J.Edgar Hoover behind."

9. Reflect on the events that have shaped your life, and discover the core belief you have created for yourself because of those events.

10. Evolve through the three stages of a business: infancy, adolescence, adulthood

11. Consider the mystical and spiritual side of business: Practice your own form of effective magic.

12. Do what you love to do, and you’ll create a visionary business, in your own absolutely unique way.

"A well-written business plan brings the fantasy of your ‘ideal scene’ down into concrete terms. Your plan is your most essential step, because it contains your vision of the future."

-Marc Allen